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In 2015, SWD held a public competition to design a colour scheme for the side of its yachts. The designs have since been printed on the sides.
Congratulations to Sue Dani from Victoria, unknown to SWD before this competition. Sue is the winner of our Design & Colour Scheme Competition (see below). Sue is currently Design Manager, Oxford University Press Australia and New Zealand. Here is an excerpt from Sue's profile on the Australian Book Designer's Association website:
Sue is an award winning educational book designer with over 15 years experience in educational publishing. Her design career began when an opportunity arose in a niche publishing house working with the challenges of magazine design and layout. This was the springboard that propelled her to work across the gamut of design, art direction, illustration, printing and publishing. Sue is currently Design Manager at Oxford University Press and has been instrumental in refreshing the OUP brand.
The design brief that was released to the public in early November, 2015, as follows:
Attention artists and graphic designers!
The first ever SWD Design a Colour Scheme for our Yachts (#SWDDesign) Competition is on and we are challenging you to be authentic and creative with your designs.
The winning design will be printed onto the side of all three SWD yachts and marketing materials, exposing the winner’s design to a broad audience of millions at the start of the Rolex Sydney to Hobart Yacht Race and other yacht races, as well as members of the Cruising Yacht Club of Australia, Sydney, where our yachts are berthed year-round, and to the thousands of children and adults who participate in our annual programs.
New Year’s Eve on Sydney Harbour for you and 9 friends to watch the fireworks on board one of the three yachts with your winning design!
A page celebrating your winning design will sit on SWD’s official website, in perpetuity, with links to your social profiles and your contact details, so that you may gain exposure and grow your audience, too.
SWD Founder, David Pescud, and the panel of judges will be looking for original designs that are outside the racing yacht and disability stereotype and which show exceptional creativity and potential for big-scale visibility when we hit the harbour and news crews pan over our yachts from beside and above.
The winning design will set the tone for our youth sailing programs in which we work with over 3500 disabled and disadvantaged youth and their families and schools annually.
It will also inspire our racing programs in which a mix of able-bodied and disabled crews sail the big ocean yacht races annually, garnering plenty of television, print and social media attention along the way.
We’re looking for designs that reflect SWD’s “I can” approach to everything we do, and which incorporate SWD’s mission to create “optimism”.
Bring all of this together in one design and your image could be displayed on three racing yachts and put in front of a national and global audience.
This is NOT a logo design competition. We have a logo. This is a design competition for a colour scheme for the sides of our yachts which will tie the yachts together and make them recognisably SWD's yachts.
Download the Entry Form as a Word Document.
Download the Entry Form as a PDF Document.